Recently, I wanted a cup of coffee from a coffee machine. I put my cup roughly where I believed that the coffee would come out, I then pressed the coffee I wanted, and then waited.. and waited.. and waited.. then looked at the panel, and found out that it asked me “Are you sure you want coffee?” .. I clicked yes.. and 40 seconds later I had my coffee.
This is an example of poorly placed friction.
In this episode we are discussing the 3 categories of Friction
- Interaction friction
- Cognitive friction
- Emotional friction
You wil learn what they are, and how to use them
References
Hidden By Design Episodes
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