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S2E31 – Friction

Recently, I wanted a cup of coffee from a coffee machine. I put my cup roughly where I believed that the coffee would come out, I then pressed the coffee I wanted, and then waited.. and waited.. and waited.. then looked at the panel, and found out that it asked me “Are you sure you want coffee?” .. I clicked yes.. and 40 seconds later I had my coffee.

This is an example of poorly placed friction.

In this episode we are discussing the 3 categories of Friction

  1. Interaction friction
  2. Cognitive friction
  3. Emotional friction

You wil learn what they are, and how to use them

References

Hidden By Design Episodes

Nudging

Flow

Deceptive Design

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